Privacy policy
Last Updated: September 3, 2026
HAKVEN ("HAKVEN", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use hakven.com, purchase our products, create an account, interact with us, participate in our programs, communicate with us, or otherwise interact with HAKVEN.
This Privacy Policy is intended to provide information applicable to customers and visitors in the European Economic Area ("EEA"), the United Kingdom ("UK"), the United States ("US"), California, and other jurisdictions where applicable.
Depending on where you live and the laws that apply to you, you may have additional privacy rights. These rights are described in the relevant sections below.
1. WHO WE ARE
HAKVEN is the entity responsible for the processing of personal information described in this Privacy Policy.
For privacy-related questions, requests, or concerns, you may contact us at:
Email: support@hakven.com
Where applicable under local law, HAKVEN acts as the data controller or equivalent responsible entity for the personal information described in this Privacy Policy.
2. PERSONAL INFORMATION WE COLLECT
The types of personal information we collect depend on how you interact with HAKVEN.
Information you provide directly
We may collect information you provide when you:
- create or manage a HAKVEN customer account;
- place an order;
- request information or contact customer support;
- subscribe to marketing communications;
- participate in promotions, loyalty programs, referral programs, or other HAKVEN programs;
- participate in our athlete, ambassador, affiliate, or creator programs;
- submit content, reviews, photographs, videos, or other materials;
- request a return, refund, or exchange; or
- otherwise communicate with us.
This information may include:
- name and surname;
- email address;
- billing address;
- shipping address;
- account information;
- order and transaction information;
- date of birth, where provided or required for a particular service or program;
- information contained in communications with us;
- information relating to returns, refunds, exchanges, or customer service requests;
- information relating to participation in HAKVEN programs; and
- other information you voluntarily provide.
We do not ask you to provide payment card details directly to us through this website. Payments may be processed by third-party payment service providers, including Shopify Payments, which process payment information in accordance with their own privacy policies and applicable requirements.
Information collected automatically
When you visit our website, certain information may be collected automatically, depending on your consent and applicable law.
This may include:
- IP address;
- browser type and version;
- device type;
- operating system;
- approximate location derived from technical information;
- pages viewed;
- products viewed;
- referring website;
- dates and times of visits;
- interactions with our website;
- advertising and campaign information; and
- information collected through cookies, pixels, tags, and similar technologies.
3. INFORMATION FROM THIRD PARTIES
We may receive personal information from third parties where permitted by law.
These third parties may include:
- Shopify and related service providers;
- payment providers;
- marketing and advertising platforms;
- analytics providers;
- social media platforms;
- shipping and logistics providers;
- returns and customer service providers;
- ambassador, and referral platforms;
- loyalty and rewards providers;
- fraud prevention and security providers; and
- other service providers that support our business.
The information we receive may include information necessary to provide services, process orders, prevent fraud, measure advertising performance, operate customer programs, or otherwise provide and improve our services.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
Providing and managing our services
We may use personal information to:
- process and fulfill orders;
- process payments;
- arrange delivery;
- manage customer accounts;
- process returns, refunds, and exchanges;
- provide customer support;
- communicate with you regarding your orders or account;
- provide services and features requested by you; and
- maintain and administer our website.
Business operations
We may use personal information to:
- operate and maintain our website and systems;
- maintain business records;
- monitor and improve website performance;
- understand customer interactions with our products and services;
- perform analytics and reporting;
- detect and prevent fraud, abuse, or unauthorized activity;
- maintain security;
- enforce our terms and policies;
- and comply with legal obligations.
Marketing and advertising
Subject to applicable law and your choices, we may use personal information to:
- send promotional emails;
- provide information about products, launches, offers, and promotions;
- measure marketing campaign performance;
- personalize advertising;
- deliver advertisements that may be relevant to your interests;
- create or use advertising audiences;
- measure conversions and attribution; and
- conduct remarketing or similar advertising activities.
We may use services such as Klaviyo, Meta, Google, TikTok, and similar marketing or advertising providers for these purposes.
Where consent is required, we will obtain it before carrying out the relevant processing.
You may unsubscribe from promotional email communications at any time by using the unsubscribe mechanism contained in the relevant communication or by contacting us at support@hakven.com.
5. LEGAL BASES FOR PROCESSING IN THE EEA AND UK
If you are located in the EEA or UK, we process personal information only where we have a lawful basis to do so.
Depending on the circumstances, our lawful bases may include:
Performance of a contract
We may process personal information where necessary to enter into or perform a contract with you, including to:
- process and fulfill purchases;
- manage your customer account;
- process payments;
- arrange delivery;
- process returns and refunds; and
- provide customer support relating to your purchases.
Legal obligations
We may process personal information where necessary to comply with applicable legal or regulatory obligations.
This may include accounting, tax, consumer protection, fraud prevention, legal claims, and other regulatory requirements.
Legitimate interests
We may process personal information where necessary for our legitimate interests, provided those interests are not overridden by your fundamental rights and freedoms.
Our legitimate interests may include:
- operating and improving our website;
- maintaining website and information security;
- preventing fraud and abuse;
- understanding and improving our products and services;
- maintaining business records;
- protecting our legal rights; and
- certain forms of direct marketing where permitted by applicable law.
Consent
Where required by applicable law, we rely on your consent.
This may include certain:
- marketing communications;
- cookies and similar tracking technologies;
- personalized advertising; and
- other processing activities for which consent is legally required.
Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
6. MARKETING COMMUNICATIONS
If you subscribe to receive marketing communications from HAKVEN, we may use your email address to send you information about:
- new products;
- product launches;
- promotions;
- offers;
- events;
- content; and
- other HAKVEN-related communications.
Where applicable law requires consent, we will obtain consent through an appropriate mechanism.
Creating a customer account or placing an order does not, by itself, mean that you have consented to receive promotional marketing where consent is legally required.
You can opt out of marketing communications at any time by clicking the unsubscribe link included in our emails or contacting support@hakven.com.
We may continue to send transactional or service-related communications where necessary, such as order confirmations, shipping updates, account notices, or other communications relating to services you have requested.
7. COOKIES AND SIMILAR TECHNOLOGIES
HAKVEN uses cookies and similar technologies to operate, secure, analyze, and improve our website and, where permitted, support advertising and marketing activities.
These technologies may include:
- strictly necessary cookies;
- functionality cookies;
- analytics cookies;
- advertising cookies;
- pixels;
- tags;
- SDKs; and
- similar technologies.
We may use technologies provided by Shopify, Google, Meta, TikTok, Klaviyo, and other service providers.
Some cookies and similar technologies are necessary for the operation and security of our website. Others may require your consent depending on applicable law.
Where required, we will provide a cookie consent mechanism allowing you to manage your preferences.
You may also be able to control certain cookies through your browser settings.
For more information about the cookies and similar technologies used by HAKVEN, please refer to our Cookie Policy.
8. ANALYTICS AND ADVERTISING
We may use third-party analytics and advertising technologies to understand how visitors use our website and to measure and improve our marketing activities.
These technologies may include:
- Google Analytics;
- Google Ads;
- Google Tag Manager;
- Meta advertising technologies;
- TikTok advertising technologies; and
- other similar technologies that may be introduced from time to time.
These technologies may collect information such as device identifiers, IP address, pages visited, interactions with advertisements, purchases, and other information about website activity.
Depending on the technology and jurisdiction, this information may be used to measure advertising effectiveness, attribute purchases to advertising campaigns, create audiences, provide personalized advertising, or conduct remarketing.
Where required by law, we will request consent before using non-essential tracking technologies.
9. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to third parties where necessary for the purposes described in this Privacy Policy.
These recipients may include categories such as:
Technology and ecommerce providers
Providers that help us operate our website, ecommerce infrastructure, customer accounts, and related systems.
Payment providers
Payment processors and financial service providers that process transactions on our behalf.
Shipping, fulfillment, and logistics providers
Providers that help us prepare, process, deliver, track, and manage orders.
Customer service and returns providers
Providers that help us provide customer support and manage returns, refunds, and exchanges.
Marketing and advertising providers
Providers that help us send marketing communications, operate advertising campaigns, measure advertising performance, and manage audiences.
This may include providers such as Klaviyo, Meta, Google, TikTok, or similar providers.
Analytics providers
Providers that help us understand website usage, customer behavior, performance, and marketing effectiveness.
Affiliate, athlete, ambassador, referral, and loyalty providers
Providers that help us operate affiliate, ambassador, athlete, referral, rewards, or loyalty programs.
Professional advisers
Lawyers, accountants, auditors, insurers, consultants, and other professional advisers where reasonably necessary.
Legal, regulatory, and law enforcement authorities
We may disclose personal information where required or permitted by applicable law, regulation, legal process, court order, or governmental request.
Business transfers
If HAKVEN is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
We do not disclose personal information to third parties for their own independent marketing purposes except where permitted by applicable law and, where required, with your consent.
10. INTERNATIONAL DATA TRANSFERS
HAKVEN may use service providers located in countries other than the country in which you live.
As a result, your personal information may be transferred to, stored in, or accessed from countries outside the EEA, UK, or other jurisdiction in which you reside.
Where applicable law restricts international transfers, we will use an appropriate legal mechanism to protect personal information.
Depending on the circumstances, these mechanisms may include:
- an adequacy decision;
- the EU Standard Contractual Clauses;
- the UK International Data Transfer Agreement or UK Addendum;
- other legally recognized safeguards; or
- another lawful transfer mechanism permitted under applicable law.
Where appropriate, we may also implement supplementary safeguards and assess the circumstances surrounding international transfers.
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
- the purpose for which the information was collected;
- whether an account remains active;
- whether you continue to interact with us;
- legal, accounting, tax, or regulatory requirements;
- dispute resolution;
- fraud prevention; and
- the establishment, exercise, or defense of legal claims.
When personal information is no longer required, we will delete it, anonymize it, or otherwise securely dispose of it where reasonably practicable.
12. DATA SECURITY
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure.
Accordingly, we cannot guarantee absolute security of personal information.
13. YOUR PRIVACY RIGHTS IN THE EEA AND UK
If you are located in the EEA or UK, you may have rights under applicable data protection law, including the right to:
- access your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of personal information in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing;
- receive certain personal information in a portable format;
- withdraw consent where processing is based on consent; and
- lodge a complaint with your local data protection authority.
You may exercise applicable rights by contacting:
We may need to verify your identity before processing certain requests.
We will respond within the timeframe required by applicable law.
You will generally not be charged for exercising your privacy rights unless applicable law permits us to charge a reasonable fee.
If you are located in the UK or EEA and believe your privacy rights have been infringed, you may also contact your relevant supervisory authority.
14. UNITED STATES PRIVACY RIGHTS
Depending on where you live and whether the applicable statutory requirements are met, you may have certain rights under U.S. state privacy laws.
These laws may include, among others, privacy laws applicable in California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Maryland, Kentucky, Rhode Island, Indiana, Tennessee, and other states as applicable.
Depending on the applicable law, these rights may include:
- the right to know or access personal information;
- the right to correct inaccurate personal information;
- the right to delete personal information;
- the right to obtain a copy of personal information;
- the right to opt out of certain targeted advertising;
- the right to opt out of certain sales or sharing of personal information;
- the right to limit certain uses of sensitive personal information where applicable;
- the right to opt out of certain profiling or automated decision-making where applicable; and
- the right not to receive discriminatory treatment for exercising applicable privacy rights.
Not all rights are available in every state, and certain exceptions and limitations may apply.
To exercise an applicable privacy right, contact:
We may take reasonable steps to verify your identity before processing a request.
If you disagree with our response to a privacy request, you may have the right to appeal our decision depending on the law applicable to you.
15. CALIFORNIA PRIVACY RIGHTS
This section applies to California residents to the extent the California Consumer Privacy Act, as amended ("CCPA"), or other applicable California privacy law applies to HAKVEN.
Categories of personal information
Depending on how you interact with HAKVEN, we may collect categories of personal information including:
- identifiers, such as name and email address;
- commercial information, such as purchase and transaction history;
- internet or other electronic network activity information;
- geolocation information, where applicable;
- professional or program-related information where voluntarily provided, such as information relating to athlete, ambassador, affiliate, or creator participation;
- inferences derived from information used to understand preferences or interactions; and
- other categories of information reasonably associated with the categories above.
We do not intentionally collect sensitive personal information unless necessary for a specific purpose and permitted by applicable law.
Sources
We may collect personal information from:
- you directly;
- your devices and interactions with our website;
- service providers;
- advertising and analytics providers;
- social media platforms;
- payment and ecommerce providers;
- logistics and returns providers; and
- other third parties where permitted by law.
Purposes
We may use personal information for the business and commercial purposes described in this Privacy Policy, including:
- providing products and services;
- processing transactions;
- maintaining accounts;
- customer service;
- marketing and advertising;
- analytics;
- personalization;
- security and fraud prevention;
- business operations; and
- compliance with legal obligations.
Sale and sharing
California law defines "sale" and "sharing" of personal information broadly in certain circumstances.
HAKVEN may use third-party advertising and analytics technologies that could constitute "sharing" under California law, depending on the circumstances.
Where required, California residents may opt out of the sale or sharing of personal information for cross-context behavioral advertising.
To submit a request or ask about your available choices, contact:
We will not discriminate against you for exercising privacy rights provided by applicable California law.
16. DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Where required by applicable law, California residents and residents of other jurisdictions with comparable rights may opt out of certain processing that constitutes the "sale" or "sharing" of personal information or targeted advertising.
We may use advertising and analytics technologies from third parties such as Meta, Google, and TikTok.
Depending on the circumstances, these technologies may involve the disclosure of online identifiers, browsing information, purchase information, or other information for advertising, analytics, measurement, or audience-related purposes.
Where required, HAKVEN will provide an appropriate opt-out mechanism.
You may also contact us at:
17. YOUR PRIVACY CHOICES
Depending on your location and applicable law, you may have several choices regarding your personal information.
Marketing emails
You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in the relevant email.
Cookies and tracking
You may manage non-essential cookies and similar technologies through our cookie consent mechanism where available.
Account information
You may review or update certain account information through your HAKVEN account or by contacting us.
Privacy requests
You may contact us at support@hakven.com to exercise applicable privacy rights.
18. ATHLETE, AMBASSADOR, AFFILIATE, CREATOR, REFERRAL AND LOYALTY PROGRAMS
If you participate in an HAKVEN athlete, ambassador, affiliate, creator, referral, or loyalty program, we may collect and process additional information necessary to operate the relevant program.
This may include:
- name;
- email address;
- social media username or profile information;
- shipping information;
- program activity;
- referral or promotional code activity;
- commissions or rewards;
- payment information where necessary to issue compensation; and
- communications relating to the program.
We may use third-party platforms to administer these programs.
Participation may be subject to additional terms and conditions.
19. USER-GENERATED CONTENT
HAKVEN may invite customers, athletes, ambassadors, creators, or other users to submit photographs, videos, reviews, testimonials, or other content.
If you provide content to HAKVEN for promotional or commercial use, we will use that content in accordance with the permission, license, or other authorization applicable to the submission.
Where appropriate, we may request explicit permission before using user-generated content in advertising, on our website, social media channels, email campaigns, or other marketing channels.
We may retain records of permissions or authorizations relating to such content.
20. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites, applications, social media platforms, payment services, or other services.
We are not responsible for the privacy practices of third parties that we do not control.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
21. CHILDREN'S PRIVACY
HAKVEN does not knowingly collect personal information from children where prohibited by applicable law.
Our services are not directed toward children in circumstances where applicable law prohibits the collection of their personal information.
If you believe that a child has provided personal information to us in circumstances where we should not have collected it, please contact us at support@hakven.com.
We will take reasonable steps to investigate and, where required, delete the information.
22. AUTOMATED DECISION-MAKING AND PROFILING
HAKVEN may use automated technologies for purposes such as fraud detection, advertising measurement, personalization, analytics, and audience creation.
We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals unless permitted by applicable law and subject to any required safeguards.
Where applicable law provides you with rights concerning automated decision-making or profiling, you may exercise those rights by contacting us.
23. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in:
- our business;
- our services;
- technologies we use;
- applicable laws;
- regulatory requirements; or
- our privacy practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.
We encourage you to review this Privacy Policy periodically.
24. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
HAKVEN
Email: support@hakven.com
You may also use this email to submit applicable privacy rights requests.
Last Updated: September 3, 2026